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Our Story

Just Trade is a fair trade, design-led jewellery and accessories brand built around the interests of the people who make its products. 

Established by Laura Cave in 2006, Just Trade was born out of the recognition that small, fair trade projects need a long-term route to market to be sustainable. We now collaborate with twelve groups of artisan makers in Peru, Ecuador, India, Indonesia and Vietnam. With a strong emphasis on design and using a wide variety of materials and skills, we have worked together on developing ranges of unique, handmade jewellery and accessories that are commercially successful in the UK market.

Our Vision and Principles:
Design Excellence 

Beautiful and innovative handcrafted products for a contemporary, design-conscious market. 



All Just Trade products are developed in partnership with the people who make them. Their skills, expertise and creative input are integral to the unique appeal of our range. 


Fair Trade 

We are a World Fair Trade Organization (WFTO) Guaranteed Fair Trade Enterprise. We put people and planet before profit and proudly do business according to the ten principles of fair trade as set out by the WFTO. 



We select materials that are locally sourced and environmentally sound where possible and ensure that recycling and waste management are an integral part of the supply chain.

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