Alex James, bassist of hugely successful Britpop band Blur, goes to Colombia to report on the effect the cocaine industry is having on the country that supplies 80 per cent of the world's cocaine.

Alex wrote in his 2007 autobiography, Bit Of A Blur, about spending "a million pounds on Champagne and cocaine". This admission came to the attention of Colombian President Alvaro Uribe, who invited Alex over to see the damage the multi-billion dollar cocaine industry has done to Colombia.  Britain is now at the forefront of cocaine abuse in the world – the Home Office estimates there are around 800,000 cocaine users in the UK. Alex, no longer a cocaine user himself, decided to throw himself into the story to investigate how the cocaine industry works.

Alex is now a farmer back home in Britain, making cheese. But his fellow farmers in Colombia say they have no choice but to grow coca if they want to make any money.  Two people Alex meets in this film have since been killed by the on-going drug war in Colombia.  Commenting on the bleak picture he finds in the country, Alex says: "This is terrifying ... it's a long, long, long way from a cheeky line at a dinner party in Notting Hill."

Watch the programme!  And use your buying power to give Colombian farmers another choice, buy Fair Trade...... check out the work of our friends in Colombia at Fruto del Espiritu at www.cordonverde.com.